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Posts Tagged ‘lead validation’

Back when I was working at NationBuilder, we all got a laugh out of a video that comedian Jon Lajoie (“Taco” from the hit series, “The League”) made to poke fun at successful producers and actors who use Kickstarter and crowdfunding for their projects.

In the video, Lajoie asks for $500,000,000 just for the hell of it, and offers rewards like, “absolutely nothing” for $20, because “$20 doesn’t mean shit to rich people like me,” and, “If you pledge $50 or more, I will send you a photo of me burning a $50 bill while riding a jetski.”

John Lajoie.png

 

Lajoie used NationBuilder to take pledges for his “Kickstarter,” raising billions in satirical cash. The campaign page was Facebook liked 64,000 times and won media coverage in tech pubs like Mashable. Lajoie’s video pitch itself has been viewed more than 2 million times.

And a campaign like this isn’t just funny – it’s a great way to grow an email list. Unless, like the campaign, the emails are fake. There’s nothing that will get you on the bad side of your bulk email provider faster than trying to send to tens of thousands of made up emails. So what do you do?

The easiest way to verify your emails is with a real-time lookup that screens out profanity, obviously malformed emails, and may even check them against databases of known emails. One such API-based lookup comes from email and data append provider Accurate Append, through its real-time lead validation service.

Real-time validation of email leads isn’t just important for funny men gone viral – anyone doing paid lead acquisition needs to know that the names coming in are accurate.

Some examples:

  • Political fundraising
  • Credit card and financing offers
  • Home repair and remodeling services
  • Legal assistance

The list continues. Whether you’re going viral, or just paying a few cents per lead, make sure you’re getting the results you think you’re getting and consider real-time lead verification.

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