Tag: email append
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A Deeper Look at Segmentation
The main takeaway from a discussion of segmenting is to stop sending the same emails to everyone. But there’s another important takeaway for those doing digital political campaigns: people are not all the same, everybody brings unique and important perspectives into your campaign, and acknowledging that goes a long way towards getting supporters to help…
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Growing a Congressional Campaign Email List: Append vs. Acquire
One of the biggest challenges in running a Congressional race is keeping up the required fundraising pace. Email fundraising can help take some of the pressure off the candidate, but how to grow your list? After starting with friends and family, it basically comes down to append vs. acquire. Here’s why I think a good…
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Email marketing isn’t going away – better get yours right
guest post by Jeff Swift Email marketing is an incredibly resilient strategy. Despite regular predictions of its demise – often citing the advent of Facebook, Twitter, Google Wave (RIP), and now SnapChat – email simply isn’t going anywhere. People open their emails. They click on links in their email. And they are motivated to donate…
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Get your money right (with lead validation)
Back when I was working at NationBuilder, we all got a laugh out of a video that comedian Jon Lajoie (“Taco” from the hit series, “The League”) made to poke fun at successful producers and actors who use Kickstarter and crowdfunding for their projects. In the video, Lajoie asks for $500,000,000 just for the hell…
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Now, you have a friend in the data business
Data quality is a big problem for political campaigns. Poor data quality mars polling, stops folks from voting, and results in multiple records for each one of use in different databases in different regions, states and on different companies’ servers.
CampaignAdvertisements.com: Digital Consulting & Ad Strategy. 