Budgeting Your Digital Field Program

Here in California, voter ID programs are aided by a very complete file – phones, emails, addresses. In most voter ID programs, I also work with Accurate Append (client) to supplement voter files. If I don’t have emails or need more coverage, an email append can fill the gaps. Accurate Append’s services are essential for line-typing phones, where different contact methods are required for cells vs. landlines, and for validating emails.

Once your data is clean, using a simple calculator to estimate voter ID costs and frequency per contact method will help you determine where to deploy volunteers and how much you’ll need to spend to reach your goals.

Recently, I’ve been working on cost-analysis for voter IDs, and my firm is also beginning to use response data from our programs to create goals and budget for the meaningful interactions that precede a hard ID and help determine the health of a campaign. The sample calculator below includes social ads, bulk mail, and cost-efficient products from some of my favorite voter outreach solutions: CallHub for computer-based texting and dialers, VoterCircle for an influencer peer-to-peer program, and Ecanvasser for app and paper-based door-to-door canvassing. There are several notes on the original spreadsheet linked below the embed.

Voter ID program results are highly variable based upon scripts and targeting. Green numbers are variable and will change the results and costs totals when updated (you’ll need to copy the original spreadsheet). If you have suggestions or feedback, please email me, adriel@adrielhamptongroup.com. Hope you find this helpful!

Original Spreadsheet

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