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Archive for July, 2017

The first time I came out to Puget Sound was in my mid 20s. I was interviewing for a reporter position with the Tacoma News-Tribune. I marveled at the size of Mt. Rainier looming over the Sound. My hotel had a wooden deck that allowed me to walk out and look at the big moon jellies bobbing in the blue-green water.

After reporting for a morning (I didn’t take that job), I went out to a recreation area and spent an hour or so picking up jellyfish with a plastic cup and lobbing them back into the water. My hands got only a little bit numb. Tacoma is very beautiful, and whenever I’ve spent time up there, it’s sunny.

Many years later (yes, I’m getting that old), I sailed for the very first time, again in the Puget Sound. My host was Chris Nichols, president of my long-term client Accurate Append. The water was a bit rough so we spent a lot of time under power, but on the way back I got a profile-worthy shot at the helm. I worried over knots and clumsily helped tie the boat at our various docking points.

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Nothing about my early trips to the Seattle area came close to my experience taking out a 37-foot cruiser for a nearly week-long tour of the San Juan Islands. There are officially 172 islands and reefs that make up the San Juans, but only four are served by ferry. A handful more are popular for boating tourists. With enough time, fuel, and wind, the San Juans are perfect for a sleepy sail. You’ll enjoy beautiful sunsets, admire remote houses built up on the pristine island hillsides, and tie up in tranquil bays and inlets with other sailors. You can also take advantage of one of the many island harbors with fuel for both boats and hungry and thirsty sailors. The best portside amenity after a few days will be the quarters-fed pay showers!

On my first full San Juans adventure, four of us – plus a Boston Terrier! – piled onto the Lucy Jane. With a full larder and three two-man berths, we still had plenty of room to move about above and below decks. I will say, though, that 6’3” doesn’t quite fit well in a sleeping berth – I knocked my head and elbows a few times, and did some gymnastics moving around my partner to get to the head or up in the morning.

I’ll write more elsewhere about what it’s like to go ashore and explore the islands. The sailing adventure is a tale of its own.

On our week-long voyage, we hit Sucia Island, Roche Harbor and Friday Harbor on San Juan Island, Blakely Island Marina, and Spencer Spit State Park. While we motored around a bit due to a couple of unseasoned deckhands (yes, me and my partner!), we also took advantage of good weather to cut half circles between the islands. I kept a close eye on the navigation and depth finder – you don’t want to be one of those discovering an obscure reef! But other than wandering into Canadian territory and getting in trouble with customs, the San Juan Islands are friendly for newer sailors. Our boat was part of the Windworks Sailing fleet, and sailing lessons are available for those who aren’t going out with a seasoned skipper.

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Spencer Spit was one of my favorite spots, and, not to spoil my second post, my experience watching tiny hermit crabs in a stream feeding to the beach was transcendent. The longer I started into the pool, the more crabs I could see, like stars on a clear night. Clear night skies are another benefit of sailing the San Juans!

Just a couple hours outside of Seattle and a short sail from Anacortes, the San Juans are a treat that no sailor should miss.

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Whether you’re running for city council with a vote goal of 2,200 people, or for President with a goal of 65 million, your campaign needs the best contact data to increase the number of connects to those voters.

Mailings can cost up to $1 each – every address had better be right.

For targeted calls, the challenge is connect rate. Say an unappended file has 30% coverage for phones. But it’s likely a third of those will be outdated! So you start at one-in-five voters contactable by phone. If you can increase coverage to 50% correct numbers, you’ve increased your contact rate 2.5x. That’s game-changing.

If you’re using commercial software and voters (or donors!) don’t have a “click-to-add” button for contact data, ask your vendor to implement the Accurate Append contact data API. You can then append landline and call phone numbers, emails, and update addresses if needed. Accurate Append has a basic implementation of the Open Support Data Interface, which means other adopters of that data standard can easily add Accurate Append data to their voter outreach tools and CRMs.

If you’re doing your own voter or donor database, access to the Accurate Append API is free for up to 500 calls for testing. With billions of data points – including hundreds of millions of emails and cell numbers – you don’t want to miss out.

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