Strike Back in the War for the Web: Government Portals 2.0

Just over a year ago, I wrote a post advocating local governments building their own Ning networks. I’m more convinced that ever that social portals are the future for local govs, and I’d like to see San Francisco embrace such an effort around its non-emergency 311 services center and capacity-building initiatives out of the Department of Emergency Management and Office of Administrative Services.
Facebook, Twitter and other social networking sites where governments are creating outposts do not fulfill the core service mission of government portals, which will continue to see declining citizen interest at static HTML sites. Commercial, free social networks exist to pull views to targeted ads. Local and regional governments can and should build out their own social portals and replace targeted ads with streamlined access to essential services.
These networks can and should integrate content from all localized news and community blogs and have social badges for placement elsewhere on the Web. In many ways, the escalating war for corporate dominance of the web demands such a move. It’s time for governments to start playing at scale.

Posted via email from Wired to Share

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