Calling Out a Couple of Gov 2.0 Social Media Rockstars

img_1931I’ve been doing a lot of research over the past several months about social media for governance. In that time, I’ve seen many efforts to reform government communications – some mediocre, some good, and some great. Using the wide-open Web in a government setting is a scary proposition for most, with the dual hurdles of complex bureaucracy and a senior leadership generally unimpressed by and uninitiated in social networking.

So, I want to take a moment here to praise the work of two gals making social media work in a governmental outreach setting:

Lovisa Williams, who I met in person on Monday in San Francisco, is a leader in Second Life and In Real Life. Not only is a she a constant encouragement to Gov 2.0 doers on Twitter, she’s active in virtual world cross-border community building and in developing social media policy and strategy for the U.S. State Dept. Lovisa, rock on! (I especially love that Lovisa’s a talker who actually gives me a run for my money :-).

Sarah Bourne, the chief social media strategist for the state of Massachusetts, has done great work establishing outreach posts and listening stations for state officials on social media sites. I also appreciate that Sarah and her state post their policies openly in an easily replicable form. For example, here’s how the Mass. Attorney General uses Twitter:

  • The AGO’s use of Twitter is intended as one-way communication with any who elect to watch or follow our Twitter feed.
  • We follow people back who follow us.
  • Twitter is one of the many ways we’re using to connect residents with their government.   We’ll review and update Twitter as much as possible as we monitor and maintain many other channels of feedback, outreach and engagement.
  • The AGO will not respond via Twitter to press inquiries, consumer complaints, or other constituent matters.  For instructions on appropriate methods for contacting the Office, please visit the Contact Us page of the AGO website.

These two daring ladies are hardly alone. Who are your favorite Gov 2.0 doers?

5 thoughts on “Calling Out a Couple of Gov 2.0 Social Media Rockstars

  1. Adriel-

    Thank you for the shout-out: nothing like a Saturday morning ego boost!

    But however wonderful I might be, no one person can make this happen. The real key to success is to work collaboratively: find the people with shared goals (civic engagement, enhanced communication, better service) and then work together on the tedious legwork of getting it to happen.

    Some of the MA team is on Twitter – @bradsaccount, @noramann, @eglovsky, @jesswma – learning about the culture and norms of online communities (among other contributions.) But there are also less visible people who are working on the legal and privacy issues of various sites, the technical and security issues of tying together the online presence, IA and design elements behind co-branding, testing sites for accessibility, and more. If we all had to tackle all these things one by one, very little progress would be made: we’d all be exhausted. Collaboration rocks!

  2. Thanks for the shout out. I agree with Sarah. We are hardly alone in what we do. There are many people out there toiling away trying to make social media in government a reality.

    I hope that through things like Gov 2.0 Club and the Sub Council for Social Media that we are providing a voice and support for those who continue to struggle. We all are able to be successful in different ways depending on our corporate culture. It is only through leveraging of each others work that we will succeed as a whole.

    Great to meet you here on your home turf! I do tend to talk a lot, but am happy to give you a run for your money! 😉

  3. Pingback: Gov 2.0 Rockstars post from Adriel Hampton | Gordian's Knot

  4. Adriel – I echo your sentiments – both Sarah and Lovisa are bright stars in the gov2.0 world, great spokespeople for the govt web community, and both doing a terrific job to further the cause of gov2.0! In fact, we are thrilled that Lovisa will be one of our featured speakers at the Government Web Managers Conference http://www.usa.gov/webcontent/wmu/spring2009/spring2009conference.shtml coming up later this month. 🙂
    -Rachel
    Federal Web Managers Council

  5. Pingback: SF City Attorney Joins Twitter « Adriel Hampton

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