This cause marketing is not about one company or one person, it’s about a community committed to making a difference through social media efforts and micro-donations. We’re helping hungry and abused children, $10 at a time. To quote the site:
In 2009, we aim to change the lives of millions with a simple challenge:
- 12 months
- 12 charities
- 1200 people
- $10 per person
- $12,000 per charity
What price another human being’s life? Make the choice. Make the difference.