For much of my four years at NationBuilder, I worked on email deliverability – either directly monitoring the results of our customer email blasts, or working with the delivery director on thorny deliverability issues and strategies and documentation to help our customers get more out of our email product.
I always look at bulk email delivery as an art as well as a technical challenge. While nonprofits and political campaigns want to get their message to as many people as swiftly as possible, internet service providers (ISPs) are devoted to keeping their customers’ inboxes as clean and relevant as possible. This means they have teams of engineers working to keep unwanted bulk mail out. In order to successfully navigate the inboxes of supporters and voters, you need to send relevant, wanted messages that will be regularly opened. And you’ve also got to avoid technical problems that signal to ISPs that your emails might be spam. When emailing, it’s not what’s legal (such as sending emails to a voter file list), it’s what the ISPs think of your e-blasts that ultimately matters.
One of the biggest things you can do to improve e-blast results is regularly eliminate bad and bouncing addresses from your sends. Thankfully, NationBuilder does much of this for you in an automated fashion. And while I was with the company, I developed a relationship with Accurate Append, a firm that specializes in verifying emails before you send to them. You can do this in two ways – in real time as emails are submitted on web forms – or in bulk with any list you haven’t been sending to regularly. It’s estimated that you can lose as much as 2% of your list each month due to changes in folks’ email addresses. That means if you’re running for office and using a list of personal contacts whom you don’t routinely email, 20-50% of your list may be bad. You can “clean” your list simply by running it through an inexpensive process with Accurate Append, and make sure you stay on the ISPs good side by sending to highly valid addresses where your messages will be opened, read and responded to.
If you’d like to read more email deliverability tips, NationBuilder has a good guide to email best practices. For campaigns and other outreach efforts, Accurate Append also provides email append and phone append products. I recently wrote up a guide to using appends to generate laser-targeted Facebook advertising audiences.
If you’d like to learn more about how Accurate Append can help with your data challenges, just give them a call or fill out a web form.
Posted in Government 2.0 | Tagged Accurate Append, email | Leave a Comment »
Guest post from Candice Variano-Comisi
Data management is my bread and butter. I love collecting data, putting it together, analyzing it, and using it to reach target audiences. But, as any person who manages data knows, you cannot reach your leads unless you have accurate contact data on which to rely. You need it now and you need it to be correct. I’ve certainly been buried in a pile of proverbial spreadsheets before. It seems Accurate Append may just be a lifesaver.
Responsive, affordable, and reliable
Accurate Append is a trusted source for data managers across professional industries. Since 1999, Accurate Append has provided thousands of clients with reliable and affordable data append services. They show they care about their clients by providing customized help and speedy turnaround.
Accurate Append’s email append service adds email addresses to your contact lists. Accurate Append will process, match and append email addresses within just a few minutes.
The phone append feature adds and edits landline or mobile phone numbers to your voter, business and consumer lists. In just a matter of minutes, you’ve got your updated list and you’re good to go.
You no longer need to waste your time hunting false leads. Accurate Append’s lead validation function validates all of your lead’s contact information.
NationBuilder App Integration
Customers using or interested in using NationBuilder are in for a real treat: Accurate Append is NationBuilder’s voter data enhancement partner. That means their services are integrated and will add to the type of information you’re able to collect, such as demographic information. You can use a single Accurate Append account to manage as many NationBuilder nations you have, saving you time and money.
Be sure to follow Accurate Append on Twitter to get the latest news on this great service.
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In 2011, Jim Gilliam had a difficult time convincing Silicon Valley investors that his startup company, NationBuilder, had a big enough vision. The company, true to its mission to build software for political organizations to manage their constituents, was only working with political clients. One problem: The political software industry hasn’t spawned many billion-dollar companies. (Actually, it has not spawned any.) Only the venture firm Andreessen Horowitz, which invested $6.3 million into the company in 2012, was willing to back Gilliam’s cause. Angel investors followed, and NationBuilder added another $8 million in funding the following year.
Indeed, 90% of NationBuilder’s clients are from the political and non-profit sectors, who use the startup’s software to manage and build communities around their causes. (They “build their nations,” as Gilliam puts it.) The company sells itself as the best way to manage communities across the fragmented social media landscape. Facebook, Twitter, Tumblr…
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Brad A Schenck
Last blog I introduced the concept of a Matrix of Engagement. I got a few rebuttals that sometimes you need a simple ladder. Maybe a Matrix works for thinking about organizational engagement but in the simple things we use the ladder for we still need the ladder. Maybe inside the Matrix there are ladders…
Well I would say this is right and wrong. Right in that we need to be able to distill a path of growth for people. Wrong in that the ladder still works as the analogy and should be used.
Breaking down further why to let the ladder go. When people think of the ladder, they in their mind imagine a pretty basic ladder right? It’s got a few rungs and you step up one step at a time. In reality that’s not even what people mean when they say ladder. What they really mean is…
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The League of California Cities didn’t participate in the global discussions that led to SB 1002, the California Open Data Standard, but it’s doing its best to gut or kill the bill, twisting the meaning and intent of the law to make a specious argument that government as platform advocates are somehow trying to rip off taxpayers. It’s a sad move from a lobbying organization that has done little to advance government efficiency and transparency in our high technology state.
Posted in Government 2.0 | Tagged Gov 2.0, League of California Cities, lobbyists, open data, opengov | Leave a Comment »